Beauty Redefined Blog

Roadside Beauty Redefined!

All over the world, it’s rare to see an advertisement that does anything positive for female body image. But Beauty Redefined is all about the battle to take back “beauty,” and now we’re taking that battle to the streets!

We want to help redefine beauty on the roadside by renting one billboard here in our home base, between SLC and Draper. We will offer one simple uplifting message to promote healthy body image, inviting people to join the battle to redefine beauty for themselves with us at our website. But billboards are expensive, and we need your help! We have set up a PayPal account specifically for this cause, and are welcoming donations in any amount.

(100% of the donations will go to renting billboard ad space)

By offering one simple sentence reminding women they are worth more than their appearance and offering our website as a resource for empowerment, we hope to offer a positive, uplifting message people will notice. We also hope our billboard will spark some discussion regarding this important cause, since body image and health issues related to harmful beauty ideals are in critical need of attention and awareness. For more information on Beauty Redefined, please see our About Us section and our Home Page, which includes links to several pages detailing our work to take back beauty for girls and women everywhere.

Please share this page far and wide and encourage others to join the battle to take back beauty! If you can’t donate but would still like to help, please share this link on your Facebook and Twitter pages, through e-mail or any other way you can think of! For more information, e-mail us at and find us on Facebook HERE.