As of this week (July 25, 2011), the nation’s first non-profit body-positive billboards are being put up across northern Utah! We at Beauty Redefined are beyond excited for our 12 billboards to debut on roadsides here, and we are incredibly indebted to the almost 100 of you who have already donated to make this campaign happen! We LOVE you! And we hope these billboards will provide a reminder for people of all ages that women are worth more than the sum of their parts. Women are capable of much more than being looked at. There is more to be than eye candy. If beauty hurts, we’re doing it wrong. And your reflection does NOT define your worth. See these groundbreakingly positive messages on our bright, beautiful billboards that we are now happy to debut on our site! Without further ado …
(Featuring Lexie, co-founder of Beauty Redefined!)
(Featuring the beautiful Lindsay S.)
(Featuring the beautiful 9-year-old Olivia A.)
(Featuring Lindsay, co-founder of Beauty Redefined!)
You’ll notice there are no bodies on these billboards. We decided to take bodies completely out of the equation. For women, bodies tend to hog a lot of the attention not only in media but in our lives. We need to expand the conversation about women, about beauty, about health and about happiness AWAY from sizes, weights, shapes and looks. In a media landscape that regularly cuts women’s faces/heads/eyes completely out of images, we’re doing just the opposite! We’re making eye contact, asking for attention to the truthfulness of these messages — not the looks of the girls/women holding the signs.
Though millions of people will see these four billboards along Utah roads throughout the rest of the summer, we know these messages need to reach FAR beyond our home base. With your help spreading these images in any way possible (sharing on Facebook, Twitter, pinning on Pinterest, e-mailing to friends and family, blogging about it, reporting on it, etc.), many more people can receive (at the very least) a boost. A reminder of female worth. A conversation starter. A push to see themselves and value others as more than objects to be looked at.
To donate to this not-for-profit campaign and help us spread these messages to roadsides across the U.S., you can do that through this button!
Good Work! I’ll send a pic from Logan as soon as the billboard is up.
Awesome. I hope this changes lives in a big way. I’ve just pinned my favorite . . . hopefully that will spread the word!
Great site! I fully support your cause.
This touches me so much! I almost wish I still lived in the SLC valley just so I could see them. (However, Las Vegas could certainly use more billboards of this nature as well!)
I saw one of the billboards and looked it up! I love this idea and I hope it will make an impact
You two are truly angels!! I love everything that you guys are doing for women. I want this campaign to go nationwide, and I’ll spread the news to everyone!
I am sad that I missed that. I’ll have to check out your website more often so that I can be more involved. Thanks for all you’re doing!!